Are you interested in pursuing a career as a personal injury lawyer? In that case, one of the most important steps to take is developing an effective personal injury law firm marketing plan. Marketing has become very important for personal injury law firms due to the fact that the bulk of potential clients is still through word of mouth. Thus, if you want to be remembered by potential clients, you have to start marketing your business.
There are basically three ways that personal injury lawyer law firms can market themselves: traditional advertising like handing out business cards, creating online personal injury blog posts, and attending seminars. However, all these marketing strategies won’t work effectively unless there is a well-planned, creative marketing strategy. The marketing strategy depends on the nature of the firm, its specialties, and the products or services that the firm provides.
Here are some common strategies used by law firms: Traditional Advertising. This involves distributing a business card with contact information and an attractive cover page.
1. Facebook Retargeting.
Many law firms have taken advantage of the power of Facebook and other social media sites by using it as a means to distribute advertisements. For instance, law firms can create Facebook retargeting ads, which will target clients who were not previously their clients. They can also use paid Facebook retargeting ads to drive visitors back to their website. The objective of these ads is to find those clients who were not initially part of their client base but are now.
2. Google Ad Extensions.
The practice of ad extensions is becoming popular as many law firms are now trying to tap into the enormous potential of Google’s advertising platform. Ad extensions involve placing relevant links within your website content. For instance, if you sell dog training books to law firm clients who have dog obedience issues, you could place links in your website to dog training books, eBooks and blog posts relevant to this particular niche. Google’s ad extensions make it possible for users to see your products even when they aren’t connected to your site.
3. Google AdSense.
Google’s AdSense program offers websites the opportunity to run ads related to their content at a cost per click rate. The program works similarly to AdWords, in that content-based advertisements are displayed on the right side of search results pages and sponsored links may be seen if there is appropriate content present. When visitors click on a Google ad that is relevant to the current search, the site owner will receive a credit to their online account. The credit is based on the visitor’s current click through rate, and some sites may charge a fixed rate per click while others may vary according to their particular ad rates per thousand impressions.
4. Marketing Strategies for Personal Injury Law Firm.
If you are operating a personal injury law firm, you have probably already considered the option of hiring an online marketing firm to manage your online marketing campaigns. Many law firms have found this to be extremely helpful as it allows them to effectively monitor the effectiveness of their SEO efforts and to determine when they are actually meeting their goals. The cost of running an internet marketing campaign varies greatly depending on how large your law firm is and the number of internet advertising campaigns you plan on launching. Generally, hiring a professional internet marketing firm to manage your online marketing campaigns can prove to be very beneficial to law firms.
5. Business Costs.
If you work with an online marketing firm to manage your internet advertising campaigns, it is likely they will require you to pay a fee for their services. The fee can vary significantly depending on the business you have, the frequency of which you sign up and the type of campaign you are launching. The CPF or cost per case rate offered by the company you are using can vary as well. Some firms will offer a lower CPF than others. In most cases, smaller firms tend to charge lower rates than larger firms.
6. CPF and Marketing Strategies for Personal Injury Law Firm.
The cost per case rate that a marketing company will charge you can be an indicator of the overall quality of their services. If a firm charges less money per case but has a lower quality of work, they may not be worth hiring. The best way to determine the value of a company you are considering hiring for your personal injury case is to contact them and ask to see some of their past work. You want to see examples of work that they have done in the past that is comparable to the type of work you will be assigned. You can then determine if the company’s prices are reflective of the value you will receive for the services you will be providing.
